Continuing education staff are often charged with increasing audience reach while simultaneously generating revenue for their institution. Achieving these seemingly opposed goals requires a wide variety of approaches, including partnerships, creative thinking, and cross-departmental teamwork. In a fast-paced round robin of case studies, continuing education professionals will focus on pricing strategies, mission alignment, revenue generating models, and added value. The panelists will then join small groups of participants to discuss ways to enhance existing educational programs at their gardens. Attendees will leave with a host of methods with which to align programming with institutional revenue goals, student needs, and, of course, educational objectives.

Presenters P. Laslett, Lewis Ginter Botanical Garden, Richmond, Virginia;
M. Ross, Longwood Gardens, Inc., Kennett Square, Pennsylvania; L. Vogel,
Minnesota Landscape Arboretum, Chaska, Minnesota; G. Drake, VanDusen
Botanical Garden, Vancouver, British Columbia, Canada; S. Hall, Royal
Botanical Gardens, Hamilton, Ontario, Canada; D. Himmelman, Mt. Cuba
Center, Hockessin, Delaware