With regard to digital transformation, it’s no longer a question of “will we, or won’t we?” Circumstances have conspired to force association executives to think about how we’re going to do digital, bringing it into the core strategy of the organization, not as some separate project that lives in IT, and to think about how we’re going to be effective and how we’re going to know.

While digital transformation is, in fact, a somewhat mature discipline, your authors believe associations have both unique advantages and particular challenges we face in trying to transform ourselves, assets and drawbacks that the extensive existing literature on the topic doesn’t really address. Associations have been struggling with digital transformation because the advice that exists on how to do it misses what makes our community special. This monograph aims to change that.

By Maddie Grant, Digital Strategist, PROPEL and Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting