Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups. Recent data supports this trend: a new Kew study, new USA tourism database, and new networks will be presented for the first time in this session. A representation of domestic and International speakers will present strategies and opportunities to attract out-of-the-region tourists to gardens of all sizes.

Presenters: K. Newport, Daniel Stowe Botanical Garden, Belmont, North Carolina; D. Ross, Royal Botanical Gardens, Burlington, Ontario, Canada; R. Benfield, Geology, Central Connecticut State University, New Britain, Connecticut; D. Cowen, The Butchart Gardens, New Britain, British Columbia, Canada