Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy. How can public gardens tailor social media strategies to engage a Millennial audience? What is the current research on Millennials and social media? How can gardens develop and enhance their social media? Join two Millennials as they discuss research results, explore social media development, and demonstrate real time Millennial engagement. In this interactive session you will learn how to promote your event using a Facebook livestream and produce a video recap for continued engagement.

Presenters: E. Barton, Longwood Gardens, Inc., Kennett Square, Pennsylvania;
X. Boston, Blue Grey, Florence, South Carolina