This presentation gives both a personal and research-driven look at the Millennial Generation and proposes Millennial communication strategies. It walks through research conducted by national experts and takes an exclusive look at research conducted by the Home Garden Panel, which gives data directed towards Millennial relationships to the home and garden industry.

This data is woven through the personal narrative of 29-year-old Ryan McEnaney, Public Relations & Communications Specialist for Bailey Nurseries.

Presenter: R. McEnaney, Bailey Nurseries, Inc., St. Paul, Minnesota.