In this all-day eConference, experts explored how brand shapes your culture and how your culture brings your brand to life. Hear from the experts on the importance of providing excellent guest experiences and why consistent messaging for both your internal and external audiences is so important. Discover how good storytelling can give your brand depth and personality, and in turn lead to brand loyalty.  

3:16 Aligning Brand & Culture, Rob Elias, Tucson Botanical Gardens

52:59 How to Grow Your PR Program: Make Those Media Relationships Bloom!, Mindy Bianca, MBPR!

2:01:57 National Public Gardens Week, Richard A. Doran, American Public Gardens Association

2:22:29 Longwood Gardens: Guest Experience Academy, Chuck Ross, Longwood Gardens