If audience research makes you think of clipboard surveys or binders of data that once seemed useful but are now just taking up space, come learn about innovations in research practice. Three case studies will give attendees a launching point to think anew about research practices in their organizations. Examples will be low cost and replicable. Effective approaches to advocate further for audience research will also be shared.
Presenter: S. Kutish, The Morris Arboretum, Philadelphia, Pennsylvania.