Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission. Our experience shows education, advocacy, and service can enhance relevance and build industry partnerships. Morris Arboretum’s Urban Forestry and Arboriculture Consulting program offers a strategic-planning based model that has evolved from an ancillary program to a mission-core, earned-revenue supported program serving municipalities, campuses, professional clients, and organizations region-wide.


R. Gutowski, Morris Arboretum of the University of Pennsylvania, Philadelphia, Pennsylvania