Nonprofit fundraising changed drastically in 2020 with a shift toward virtual galas and a need to raise money online. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors.
These changes mean nonprofits need to have an effective fundraising strategy for 2022. Based on current trends, nonprofits will need to adapt their fundraising events to in-person, virtual, and hybrid platforms depending on what is most advantageous for their organization. This can be challenging, but with the right support structure, nonprofits can thrive in this environment.
Let’s take a look at the benefits offered by in-person, virtual, and hybrid fundraising. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy.