Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact. We can describe our visitors superficially, but how do we know what we’re doing is relevant, provoking, and engaging to them? Presenters will explore various methodologies for audience research and program evaluation. They will present ways to help garden staff understand their current audience and evaluate the effectiveness of their work. 


K. Rabuck, Conservation Society of California Oakland Zoo, Oakland, California; K. Nelson, Ashton Gardens at Thanksgiving Point, Lehi, Utah