Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

Email marketing is the primary channel to promote events and drive event attendance. Filling a venue with attendees is no easy task, and performance measurement begins as soon as the first email is sent.

Up to this point associations could compare their own results year-over-year, but lacked insight into what others were doing. Marketers want to know how their strategies measure up to their peers and how their results compare. Check out this webinar to learn how.