Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension of your brand. Whether it’s by developing merchandise with local artisans, establishing retail partnerships with wellknown brands, or working with staff in-house to create unique products using ingredients from your garden…creating “top selling” products that are exclusive to your garden is not out of reach! Hear from experts that are experienced in product development, and learn how your garden can create private label products.

Presenters: A. Beam, Longwood Gardens, Kennett Square, Pennsylvania; K. Glass, Brooklyn Botanic Garden, Brooklyn, New York; C. McGlothlin, Denver Botanic Gardens, Denver, Colorado.