Fundraising, master planning, and design are linked necessities for any public garden committed to mission-based stewardship and evolution. Designers and development professionals bring unique perspectives, processes, and expertise to the table; these are powerful tools for success when leveraged. Three development professionals and the designer that collaborated with them will share how they dynamically integrate development goals, master-planning tasks, and design to support institutional advancement. This presentation will focus on outlining pragmatic techniques and approaches beneficial to organizations of diverse sizes, ages, resources, and contexts.

Approved for 1.5 CFRE Credits

Presenters: C. Vesely Henderson, Tulsa Botanic Garden, Tulsa, Oklahoma; T. Fromme, L. Myers, Atlanta Botanical Garden, Atlanta, Georgia; J. Thomas, American Public Gardens Association, Kennett Square, Pennsylvania.