The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector. There was a relatively small group of diverse, botanical gardens chosen to survey, to determine the degree branding plays a part in the strategic planning, product development and marketing in, and of, the sector of botanical gardens.
The Branding of Botanical Gardens for the 21st Century
Publications & Documents
A transformative session designed to help professionals in public horticulture cultivate a strong personal brand. In this webinar, we'll delve...READ MORE
Eligible for 1 CFRE Education Point In this webinar from AFP, campaign expert Andrea Kihlstedt will reveal the five essential...READ MORE
Please note that this webinar will only be available to view until March 15th. After this date it will be...READ MORE
In 2014, Denver Botanic Gardens Chatfield Farms teamed up with Veterans to Farmers (VTF) to provide a dual track program to the...READ MORE