Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities. Developing a digital fundraising strategy is particularly helpful to reach beyond your local community and engage a broader audience interested in supporting your cause.
In this video, you will learn how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media techniques to grow your email list, and invest in digital advertising to raise money online. You will also discuss address organizational readiness and capacity as a factor in your success.