Targeted Revenue Source: Lapsed Member Recruitment
Former members, previous donors, past customers – whatever you call [...]
Successful IMLS Grants: A Tale of Three Gardens
The Institute of Museum and Library Services offers a variety [...]
Change Ahead: How Two Gardens Revamped Their Membership Programs
Learn how two gardens evolved their membership programs in 2016. [...]
Accepting and Embracing Plant Collection Donations
Presenters will discuss the challenges, opportunities, and benefits of accepting [...]
The Role of the CEO in Fundraising
Fundraising is a team sport. What is the role of [...]
Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement
In 2015, The Morton Arboretum decided to shake things up [...]
The Major Gifts Pipeline Across Generations
A robust major gift program begins with a strong mid-level [...]
Public Engagement: From First-Time Visitor to Major Donor
While annual garden visitation in the tens or hundreds of [...]
Using Data to Develop a New Membership Program
The Membership program at Longwood Gardens originally launched in 2007 [...]
Membership by the Numbers
Data and metrics run our lives today. Membership in the [...]
