The Social Marketing Community Specialist is responsible for engaging with our online community, increasing our social media reach, engagement, and conversation. This will contribute to our brand awareness and convert audiences into visitors, repeat visitors, customers, and brand advocates. The community specialist joins our director of social media and public relations as the voice of the Garden who enthusiastically communicates directly with our diverse audience. Garden platforms include Instagram, Facebook, Twitter, YouTube, etc.
In this role you will be responsible for the following:
•Lead ideation around and creation of social content that responds to new social trends, and relevant plant, gardening, environmental, or pop culture news.
•Manage the social media content calendar; partner with director of content on content curation and development; work collectively with public relations, online marketing and key stakeholders in visitor experience, learning and engagement, science, and horticulture to share Garden information in an engaging manner.
•Develop, implement, and manage innovative ideas to drive greater relevance and engagement, and to grow external social media communities.
•Stay current with social media trends and incorporate, as appropriate, to improve the audience experience, drive revenue, and lever ongoing audience involvement.
•Monitor all social media platforms and respond/advise, as necessary.
•Develop monthly reporting and optimization/implications; recommend areas for improvement and implement opportunities to show engagement.
•Maintain community management standards, moderation and escalation process to ensure design and communication are consistent with standards.
•Work in collaboration with other team members to ensure initiatives have 360-degree support and alignment across all channels.
Key Garden competencies/behaviors desired
•Communicates in a manner that gains the trust and support of others at all levels.
•Works effectively with others despite differences of opinion and style; builds alliances.
•Has a tolerance for opposing points of view.
•Strives for collaboration. Works cooperatively, as a positive contributor to the team.
•Demonstrates a positive attitude and shows kindness in all workplace interactions.
•Makes decisions appropriate for level of responsibility.
•Can effectively adapt to change; can shift gears comfortably; is flexible, and embraces change with a “can-do” attitude.
•Is self-aware; knows personal strengths and weaknesses; seeks feedback and is open to negative feedback as an opportunity for improvement.
•Is cool under pressure; can be counted on to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; is a settling influence during a crisis.
•Recognizes problems, constructively identifies and articulates solutions.
•Picks up garbage when it is seen regardless of position.
•Follows safety guidelines to ensure a safe working environment and consistently demonstrates safe work behaviors.
•Is welcoming of new hires.
Our ideal candidate will have the following:
•Four years of experience managing social media platforms for a nonprofit or consumer brand or business, coordinating the strategy, developing content and facilitating community management.
•Passion for social media and proven experience with how to strategically use social platforms to connect with, engage, and inspire new audiences.
•Well-versed in the principles of social media.
•Knowledgeable about social media metrics, monitoring and measurement tools.
•Highly organized, with proven success managing multiple projects simultaneously.
•Excellent communication and interpersonal skills.
•Proactive and results-oriented in a time-sensitive environment.
•Strong analytical skills.
•Bachelor's degree required.