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Bok Tower Gardens-Creative Manager-Tue, 11/23/2021 - 6:37pm

Creative Manager

Company

Bok Tower Gardens
Lake Wales , FL 338583
United States
Florida US

Employment Type

Job Details

Job Description 

BOK TOWER GARDENS

CREATIVE MANAGER

Bok Tower Gardens is currently seeking a full-time Creative Manager to join the Marketing team. The ideal candidate will execute and manage the development and maintenance of the Bok Tower Gardens brand/image; advertising and promotional campaigns including design, placement, tracking, and measuring effectiveness. Duties include the origination of creative design concepts and other inter-departmental collateral materials; design and oversee inter-departmental collateral printing and folding; conduct and coordinate photography, videography, and maintenance of photography archives; coordinate Internet marketing including design and maintenance.

ESSENTIAL DUTIES:

Bok Tower Garden's Creative Manager assists the Director of Marketing & Public Relations with all aspects of the department's goals and objectives.

Creates and manages the strategic direction and design execution of all internal and external communications
Manages in the development of new BTG marketing campaigns and promotions
Designs and develops all internal and external marketing and digital communications to include:
Overall layout and production designs for BTG marketing campaigns, Digital Ads and Web Design, Ads for newspapers, magazines and other print publications, as needed, Event posters, flyers, postcards, brochures and other collateral materials, Tri-annual Garden Path newsletter
Annual Report
Annual Programs & Events Guide
Exhibits & Signage
Develops and maintains BTG branding and visual identity guidelines; ensures consistent adherence to guidelines for all marketing materials and activities
Creates internet-based marketing and content, including design, maintenance and updates of BTG websites (main website, online gift shop, event micro-websites, and others as needed)
Manages online strategies including search engine optimization, keyword marketing, remarketing; manages contracted Internet marketing consultants
Consistently explores, recommends, and optimizes digital communication methods, vehicles, and technologies to engage with guests and other various audiences
Assists with the design and coordination of e-Newsletter and news release distribution through email service; maintains corresponding mailing lists
Assists in planning, organizing, executing, and managing BTG special events; helps coordinate tradeshows, guest and member events, various industry events
Serves as a marketing representative of BTG at industry meetings and functions
Writes basic copy as needed
Proofreads all BTG news releases and collaterals for accuracy
Produces and edits video and digital photographs, creates contact sheets, maintains photo library
Works with printers, agency representatives, and other vendors on the production of collateral materials
Assists in the coordination of market research, online surveys, and guest surveys (both at BTG and off property)
Performs other departmental duties as assigned
***Bok Tower Gardens reserves the right to modify, interpret, or apply this job description in any way the company desires. This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position. This job description is not an employment contract, implied or otherwise. The employment relationship remains "At-will." Qualified employees who, because of a physical or mental impairment that significantly limits a major life activity, require a reasonable accommodation to perform the essential functions of this position should notify their manager or Human Resources.***

Bok Tower Gardens (BTG) is a Drug-Free workplace and an Equal Opportunity Employer - M/F/Vets/Disabled. We base all aspects of employment including the decision to hire, promote, discipline, or discharge, on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

BTG participates in E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://boktowergardens.applicantpool.com/jobs/693772-183782.html

Application Instructions 

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://boktowergardens.applicantpool.com/jobs/693772-183782.html

Full Name 
Evie Nagel