Presented by the Marketing & Communications Professional Community

Small Garden, Big Impact is a practical webinar designed for marketing and communications professionals at small public gardens who are juggling big expectations with tiny teams and limited budgets. Instead of adding more tactics or tools, this session introduces a simple, repeatable “Small Garden Marketing System” that helps gardens focus on one primary audience, one clear goal, and a few channels that actually work—season after season. Attendees will learn how to build marketing assets once and reuse them across emails, websites, signage, and stories, what common activities to stop doing to reclaim time and energy, and how to measure success without complex dashboards. Participants will leave with actionable templates, a one-page seasonal marketing plan, and a clearer, more sustainable approach to driving attendance, membership, and engagement without burnout.
Speakers:
  • Sarah Colvert, Huntsville Botanical Garden
  • Jessical Russell, The Communications Naturalist

Facilitators:

  • Laura McPhail, Huntsville Botanical Garden
  • David Lardakis, Holden Forests & Gardens

Cost: Free for Members; $15 for Non-Members.

This event is hosted via Zoom with closed captioning and will be recorded for later access in the Library/Media Center approximately one week following the event. Attendees are strictly prohibited from using personal AI notetaking tools or other unauthorized recording devices. Please note that this event is governed by the Association’s Code of Professional Ethics and Anti-Harassment Policy, ensuring a harassment-free environment for all participants. For complete details on conduct, recording, and all professional development policies, please review the full statements or contact info@publicgardens.org for questions. 

 

Garden Management Professional Development Track supported by: Longwood Gardens

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Public Gardens Association.