It’s no secret that people are attached to their phones—checking email, social media, texting, even making purchases. In fact, this year American adults are expected to spend an average of 3 hours, 23 minutes a day on non-voice mobile media. That’s up more than 1 hour from 2013.
You need an engaging mobile presence, period. This used to be a nice-to-have; now it’s a must-have. If you don’t, you’ll lose online visitors, loyal constituents and, ultimately, online donations.
Just what are people doing while staring at their screens all day? Tweeting? Reading? Donating? Chatting?? It largely depends on their generation and what their preferences are.
Join Molly Coke, Firespring’s vice president of sales and support services, for a webinar that explores:
- 4 reasons you gotta look good on a smartphone.
- How each generation responds to marketing and how you can optimize your efforts.
- 5 tips for planning your mobile marketing strategy.