When working on environmental issues – we so often rely on information and education, but those don’t really change behavior besides the already converted. This webinar, presented by Brian Day, will highlight a disciplined, research-based process of bringing about measurable behavior change by using environmental social marketing. This methodology has been now used for decades, worldwide for a wide variety of environmental issues. It takes a serious commitment and timeframe but delivers measurable results.
Association EventOctober Lunch & Learn: Climate Action: The Next Frontier for Public Gardens
This presentation showcases Phipps Conservatory and Botanical Gardens, APGA’s 2023 Garden Excellence Award Winner. Richard Piacentini, President and CEO of...