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Associate Director of Major Gifts – East
Category: Manager

The Garden Conservancy
Garrison, NY

Posted: Monday, June 30, 2014

P.O. BOX 219 • COLD SPRING, NEW YORK 10516 • 845-424-6500/6501 FAX

Job Title: Associate Director of Major Gifts – East

Department: Development/Fundraising
Reports To: Director of Development
FLSA Status: Exempt

Summary: The Garden Conservancy (GC) is a national nonprofit headquartered in the Hudson Valley of New York that works to save and share America’s outstanding gardens for the education and inspiration of the public.

A key member of a growing development team, the Associate Director of Major Gifts will be responsible for serving as the lead major gift fundraiser for the eastern region focusing primarily on high-profile, high net-worth individuals and constituency groups; identifying, cultivating, soliciting, and stewarding gifts at the $20,000 level and up by performing the following duties.

Duties and Responsibilities include the following. Other duties may be assigned. 
1. Helps to determine necessity of an east coast council and if so determined, enlists, motivates, guides, and supports the council, including writing a purpose statement for the council aimed at fundraising and friend-raising for the GC with primary focus on identifying, cultivating, and soliciting major gifts beginning at the $20,000 level.*
2. Works closely with the director of development to enlist the support and participation of board members, volunteers and executives in the identification, cultivation and solicitation of  board members and other volunteers.* 
3. Builds and manages a prospect/donor portfolio of 100+ individuals and families who have an interest in the GC or could have an interest and whose philanthropic potential identifies them as a major gift and/or planned giving prospect.*
4. Responsible for using Raisers Edge and all information systems within the GC to “mine” databases for potential prospects/donors, track all activity with prospects and donors, accumulate all prospect/donor information, report on all visits and/or cultivation events, identify gift opportunities and solicitation strategies, and the success thereof.*
5. Carries an individual annual fundraising goal of up to $1.5 million as determined annually with the Director of Development and the Vice President of Development.*
6. Works with director of development to establish short and long-term philanthropic dollar goals for the major gift program as a whole and to set individual/personal annual fundraising goals as a major gift officer. Also, establishes fundraising goals within the larger context of any major philanthropic campaign or special initiative for the GC.*
7. Works with director of development to establish other “portfolio management” annual and long-range goals such as number of monthly visits, number of cultivation events, number of cultivation communications, number of newly identified prospects, and more subjective “touch” goals for existing prospects and donors.*
8. Collaborates with the director of development and director of stewardship to identify, cultivate and solicit major gifts from the membership and Society of Fellows donor recognition societies.*
9. Creatively designs, plans, and implements events and individual opportunities to identify brand-new major gift prospects for the GC.
10. Creatively designs and plans cultivation events and individual opportunities for all prospects and donors in light of their particular interests and the GC’s program priorities in order to advance them toward making a major gift to the GC.
11. Collaborates with the director or development and vice presidents of Open Days and Preservation to identify potential donors and to cultivate and solicit them for major gifts starting at the $20,000 level.*
12. Identifies, cultivates and solicits planned gifts when possible from new and/or existing major gift donors of the GC using a variety of planned giving vehicles that give donors the chance to help the GC through their wills and tax-advantaged planning.*
13. Helps identify gift opportunities within the GC’s Open Days, preservation, and education programs and presents these opportunities to potential donors as they align with the GC’s strategic program priorities.
14. Attends GC Open Days, preservation and educational events in an effort to identify and cultivate attendees for potential major gifts and works with GC Open Days staff to improve ability to identify potential major donors within the Open Days program structure.  Potentially organizes targeted events programming in connection with Open Days events to further develop attendees’ interests in GC.*
15. Engages board, board-level volunteers, and GC senior leadership, which includes the President, Vice Presidents, and Director of Development, in the identification, cultivation and solicitation processes. Prepares research and/or collaborates with prospect/donor research staff to gather information for the preparation of GC volunteers and staff at special events, cultivations and/or solicitations.*
16. Prepares all pre- and post- event materials for use in the identification, cultivation, and solicitation process including but not limited to prospect/donor profiles, meeting agenda and itinerary, letters, invitations, talking points, scripts, audio-visuals, proposals, solicitation letters, and other cultivation/solicitation materials in cooperation with leadership of the GC.*
17. Works closely with the communications staff on newsletters, e-newsletters, website articles, photography, graphics, invitations, annual reports, and all other printed materials necessary in the overall messaging of the GC vision, mission, values and goals to major donor constituencies.*
18. Works closely with the Vice President and Director-level Development team to  envision, strategize, plan, organize, and implement major fundraising campaigns or special philanthropic initiatives.*
19. Manages one employee.

Computer Skills:
To perform this job successfully, an individual should have knowledge of word processing software, Raisers Edge software, project management software, database software, and contact management systems.

Bachelor's degree (B.A./B.S.) from four-year college or university; three to five years in major gift fundraising and/or training or equivalent combination of education.

Certificates and Licenses:
CFRE; preferred

Knowledge, Skills, and Abilities:
• Oral and written communication skills
• Ability to have confidence presenting to small and large groups
• Ability to travel
• Excitement and passion for environmental causes and gardening
• Positive attitude with a sense of humor

To apply send your resume, cover letter, and salary requirements to

Mention “Associate Director of Major Gifts – East” in the subject line.

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