A seasoned marketer with more than twenty years of experience ranging from consumer products to media to nonprofit, Sabina Carr is Vice President, Marketing for the Atlanta Botanical Garden. Since 2002, she has been responsible for leading the development of the Garden’s brand identity, introducing blockbuster exhibitions, driving visitation, increasing membership and expanding its image via public relations, website and online development, promotions, advertising, and market research.
During her tenure, the Garden has doubled visitation and membership. In 2009 she was given the added responsibilities of the Visitor Services increasing her exposure in impacting the guest experience. A New York native, Carr previously held key positions at American Express Publishing, Condè Nast and Saatchi & Saatchi Advertising Worldwide.