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Strategic Plan


Your Association’s 2024 Strategic Plan is the American Public Gardens Association’s most ambitious roadmap to date, and not a moment too soon.

The Garden I.D.E.A.L. is a journey towards greatness we plan to take with you, our institutional, individual and industry partners, over the next 5 years.

Within this Plan you will find a trajectory of operational growth and expansion, providing more member resources and engagement opportunities. Together we will grow capacity for building garden, plant and personal resilience. And in all we do, we will put inclusion, diversity, equity, and accessibility (IDEA) principles into practice.  

Perhaps most importantly, we will be positioning how the Association, and the public horticulture industry, will be leading global change agents now and in the years to come. Which is why we’ve added the big “L” to The Garden I.D.E.A.L., for Leadership.

For there is no better time for public gardens to be at the forefront of our most critical global conversations - to be examples and resources for our communities, to raise our collective voice, and to lead the way. In short, to create 

VISION: A world where public gardens are indispensable

And at the heart of it all, plants. Our updated 2019 Mission Statement emphasizes this enduring commitment: 

MISSION: We champion and advance public gardens as leaders, advocates, and innovators in the conservation and appreciation of plants.

We look forward to sharing this journey with you.