What is PlantSnap?
PlantSnap is a technologically advanced, comprehensive and accurate plant identification app
that gives a person anywhere on Earth a new way to explore the natural world in their everyday
PlantSnap is a simple way for your visitors to play a role in protecting and saving plants simply by
snapping photos of them. This allows PlantSnap to add to the world’s database of plants while
your visitors are taking action to ensure public gardens stay relevant and resilient for generations
PlantSnap’s open source plant database features 600,000+ plants and 200 million+ plant images.
The app recognizes nearly all species encountered in public gardens and is available in 37
languages. To date, there have been more than 25 million downloads.
How much does the app cost?
A free version of the app is the default version.
Visitors can sign up for a Pro, ad-free version for 99 cents a month USD. PlantSnap is available on the Apple App Store and on Google Play. You will be provided a unique
download link that is connected to your garden.*
*Currently, PlantSnap is offering free Pro upgrades to anyone who donates $20 or more through the 9700 STRONG giving campaign!
Where does the money go?
In response to the COVID-19 pandemic, PlantSnap is offering 10% of profits earned from attributed installs to the participating garden.
An additional 10% of the revenue generated by each visitor/user downloading the app (in either version) in conjunction with a member garden supports the American Public Gardens Association’s Garden to Garden Disaster Response Center, which supports member gardens recovering from extreme climate events and COVID-19 impacts, and also towards Association programs to help public gardens build resilience.
How do I get involved?
• Level 1 – ON THE MAP – OPT IN (aka “default”)*
Your garden participates by being identifiable on the PlantSnap map, same as on the Association’s own Gardens Map. This enables PlantSnap to positively identify any usage of the app in your garden by your visitors or those within a designated radius of your garden.
This user data can still be shared with your team.
• Level 2 – MAP AND USING THE APP – OPT IN
Your garden agrees to promote usage of the PlantSnap app to visitors and be conversant and promotional with regards to its usage. PlantSnap can provide a customizable set of marketing content to support your efforts.
• Level 3 – ON THE MAP, PROMOTING THE APP, AND PROVIDING A PLANT LIST
Sharing your garden’s plant list (you choose the plants you want to share) greatly improves your visitor’s experience identifying plants and adds to PlantSnap’s identification database. Gardens participating at this level will provide their plant lists for upload and are engaged with the public participation activities in Levels 1 - 2.
• Level 0 – OPT OUT*
The Association has provided PlantSnap with the geo-location of all member gardens along with the basic information found in the Association Member Directory listing. The pin for gardens carries the Association seal icon to identify it as a “Member” garden. If you wish to not be represented on the PlantSnap app even just with this pin, simply contact the Association office at firstname.lastname@example.org and ask to opt out. The garden pin and description will be removed along with any accompanying garden information from PlantSnap.
How do I get more involved?
1) Let the Association know you’re interested by sending an email to email@example.com.
2) An Association representative will follow up with you and/or garden staff to get you started.
3) PlantSnap will create marketing materials you can easily customize including a download link and QR code connected to your garden, and will help you launch your app at your garden.
PlantSnap will provide ongoing marketing tips to help you ensure the success of the app at your garden.
4) PlantSnap will provide your garden with login access to aggregate visitor behavior by those downloading the PlantSnap app, along with plant images, (fully verified and identified) taken by your visitors.
PlantSnap is the best-of-class mobile plant identification app that has been downloaded more than 25 million times in 37 languages worldwide. It was named one of Apple's "Top 5 Paid Apps of 2018" and has received honors from dozens of other organizations.
Your Association has for several years been encouraged by information technology professionals and horticulturists to develop or find a plant identification app partner for the public garden industry. After doing our due diligence and finding that PlantSnap is the most technologically advanced, comprehensive, and accurate plant identification app, we selected them to be that partner
What if I have rare, endangered and/or valuable plants in my garden that I don't want coming up on a PlantSnap query by a visitor?
You can take two actions: 1) Ensure that if you are providing a plant list to PlantSnap that these plants are not included on the list. 2) Since it's possible that this plant's information may already exist in the PlantSnap database, you can inform PlantSnap that you would like the identification of your rare or valuable plant blocked from the ID search return. Contact firstname.lastname@example.org to coordinate this.
Can PlantSnap tell when people have been in the vicinity of some of our garden's rare, endangered and/or valuable plants?
The aggregate data report available to you via your login will show where your visitors are spending their time in your garden. If you have particular security concerns about certain plants, PlantSnap's database can provide more specific information on a case-by-case basis.
What information will I be able to access from PlantSnap app users in my garden?
Only those gardens opting in to promote the app and/or provide their plant list (Level 2 or 3) will be eligible to receive reports on visitor usage.
First, your visitors will need to install the PlantSnap app using your uniquely-created QR code or download link for your garden, so it's important for you to promote these codes and links to your visitors. PlantSnap can provide all this to you when you contact email@example.com. (Visitors already having the free version of PlantSnap on their phones may need to uninstall it from their phones, then reinstall it using your codes/links to activate the partnership benefits to you and the Association.).
Once you activate your campaign promoting the app to your visitors, you will receive a downloaded report from PlantSnap the first week of each month aggregating data for the previous month's visitor usage.
Information will be aggregated to show how many users took snaps, of what plants, where in your garden, and duration of time spent. No personal visitor information will be shared.
More details will be provided upon the assignment of the login.
Can I get contact information of our garden visitors who have uploaded and are using the specially-coded PlantSnap app, for future direct marketing purposes?
Due to privacy concerns, we are only aggregating visitor usage data for release to participating gardens at Levels 2 and 3.
Can PlantSnap provide our visitors with garden interpretation or can we set up guided tours within the app specific to our garden?
Under the terms of our partnership, your visitors will be using PlantSnap as a plant identification tool only. If your garden is interested in developing specific app-based guided tours or specialized interpretive content with additional plant identification capabilities, we have several Corporate Members within the Association (Garden-Friendly Providers) who can work with you to develop these materials.