Organized by the American Public Gardens Association Marketing and Communications Professional Section
An insightful and informative learning experience – a fantastic way to kick off the Marketing & Communications Professional Section Webinar series!
In this webinar Erik Gensler, President of Capacity Interactive, shared his expertise. Using research and case studies, he provided guidelines and strategies for evolving your organization in the digital age as well as actionable tips to focus and bolster your digital marketing. The session explored best practices in social media, web analytics, website strategy, digital advertising, and content creation. There were takeaways for both digital novices and experienced practitioners.
Sponsored by Bok Tower Gardens & The Morton Arboretum
