Visualopathy - Retail
Visualopathy is a totally unique, integrated retail service based in Columbus, Ohio. Our first botanical garden assignment came in 2003 when we were asked to design and orchestrate a cosmetic remodel along with product sourcing and merchandising at the Franklin Park Conservatory Gift Store. This project preceded a more extensive remodel at another botanical venue, Longwood Gardens in 2006. This larger project led to a four year relationship sourcing and merchandising for the prestigious one-of-a-kind botanical gardens’ retail entity.
Since then, our focus has been solely on botanical gardens and arboreta. Our philosophy is simple; a botanical garden is a beautiful, upscale experience. A gardens’ retail venue should replicate that beauty and taste level. It should be an extension of the garden or arboreta in ambiance and thematic relevance.
Other subsequent projects include fixture design, sourcing and merchandising for the retail store at the Denver Botanic Gardens in July of 2009 as well as the new Atlanta Botanical Gardens Gift Store in 2009, Cape Fear Botanical Gardens, Nicholas Conservatory and Tracy Aviary.
Product Planning and Sourcing, Visual Merchandising, Fixture Development, Sales Skills Training and Plan-o-gram Production.
Visualopathy President and Founder:
After several years employed in retail institutions from department store to large chain store (20 years with The Limited stores as Director of Visual Merchandising), Leslie Malkoff decided to take almost 30 years of “retail experience” and apply it to businesses that are not in the business of retail. Leslie and her staff of retail veterans strive to bring a sense of good taste and professional merchandising to botanical venues from coast to coast.