Tyler Arboretum is seeking a part time (28 hours/week) Communications Specialist to develop a highly effective, integrated public relations and marketing program to support Arboretum special events, education, membership, and fund-raising. Represent the Arboretum as principal media contact and spokesperson. Develop and maintain contacts across all media formats - print, broadcast and digital. Create/seek opportunities to develop greater local and regional media attention to Arboretum programs and events. Create and maintain a comprehensive editorial/marketing calendar. Write news releases, regularly pitch Arboretum stories. Manage the website and expand Tyler’s online presence via websites and social media. Oversee production of print publications such as Tyler’s quarterly newsletter, annual report, and brochures. Supervise volunteers and/or interns.
Qualifications: A minimum of four years’ experience working in publicity, public relations, marketing, and social media showing increased level of expertise in public relations/marketing. Horticulture and/or environmental knowledge beneficial. Delaware Valley area-media relations experience preferred. A keen understanding of the kinds of stories that will attract media attention and the ability to work with Arboretum staff to develop story content. Demonstrated knowledge of public relations principles, practices, and techniques. Demonstrated knowledge and understanding of social media platforms and how they can be most effectively utilized. Adept at Windows based systems; working familiarity with graphic programs such as Adobe Photoshop and InDesign; and strong WordPress website management ability.
Excellent writing, verbal, interpersonal, and organizational skills. Effective project management skills and ability to balance short and long-term priorities. Strong attention to detail with ability to multi-task. Positive, energetic and outgoing attitude with strong work ethic. Team player who enjoys working collaboratively.
Send a resume with cover letter and three references to: Betsey Ney, Assistant Director, Tyler Arboretum, 515 Painter Road, Media PA 19063, firstname.lastname@example.org.