Tuesday, May 21, 2013 (9:45 a.m. – 11:15 a.m.) Location: Vaquero E
Emerging Trends for a Changing World
Living collection institutions connect science and society. In a rapidly changing climate, a technology revolution affords us new ways of addressing strategic communication with diverse audiences, novel education and engagement formats, collaboration across multiple disciplines, enlightened building and landscape design, and the development of creative, forward-thinking conservation approaches. A professionally diverse panel from inside public gardens, zoos and other fields will speak on emerging trends, and will address why anticipated climate disruptions must inform strategic plans, how to remain relevant and engage evolving audiences on science, current thinking by “trend” committees at aZa, what innovative sustainable design and architecture look like, and how might “augmented reality” and electronic billboard communication impact public gardens.
Presenters: Caroline Lewis, Executive Director, CLEO Institute; Patsy Benveniste, Vice President of Education and Community Programs, Chicago Botanic Garden; Jeremy Kenisky, Founder and CTO, Zoo-AR; Marybeth Johnson, Vice President of Communications and Public Affairs, Lincoln Park Zoo; Ray Darnell, Architect, Van H. Gilbert Architects.
Tuesday, May 21, 2013 (1:15 p.m. – 2:45 p.m.) Location: Vaquero E
S/M/l/xl: Finding Pleasure in Growing Pains
Organizationally, strategically, physically, and financially - gardens are dynamic entities. Thoughtful evolution is essential to remain relevant, compelling, and engaging. Success depends on anticipating, leading, communicating, and leveraging growth in a creative and integrated manner. Garden leaders share their experiences in leading organizations to the next level of excellence, steering the gardens through periods of holistic transformation while innovating within their traditions. Participants will learn how the gardens have expanded from one size to the next. Presenters will share techniques for managing positive, integrated, and lasting organization-wide transformation. They will emphasize specific and replicable strategies for building relationships among people, branding, capital campaigns, operations, and physical expansion. Discussions will cover strategic, operational, financial, and physical aspects of growth. Drawn from the atlanta, Cape Fear, and huntsville botanical Gardens, lessons here will be scalable and applicable to institutions of diverse missions and sizes.
Presenters: Tres Fromme, Landscape Design and Planning Manager, Atlanta Botanical Garden and Principal of 3. Fromme Design; Jennifer Sullivan, Executive Director, Cape Fear Botanical Garden; Paula Steigerwald, President/CEO, Huntsville Botanical Garden; Mary Pat Matheson, Executive Director, Atlanta Botanical Garden; Rick Daley, Partner, EMD Consulting, LLC.
Wednesday, May 22, 2013 (8:15 a.m. - 9:45 a.m.) Location: Vaquero E
The Evolution of the Sustainable Sites initiative™ and Public Gardens: Lessons Learned in Designing, Building, and Applying for SiTES™ Certification
The knowledge shared from lessons learned will be an immense service to institutions considering or preparing for a SiTES-certified project. The services that natural areas and other outdoor spaces provide to compensate for the burdens of our built environment is at last being measured and mitigated for by the parameters set forth in the Sustainable Sites initiative™ (SiTES™). This year, 2013, marks the official launching of SiTES to open enrollment, and celebrates a milestone in the future design and construction of outdoor spaces. Public gardens naturally serve as agents for responsible and sustainable development of our world’s landscapes. This presentation shares with participants the experiences of four public gardens that have submitted for certification as SiTES pilot projects, and also provides an overview of SiTES’ first open enrollment version since the conclusion of the two-year pilot project phase. Speakers will provide a framework for how their project evolved from start to finish to satisfy SiTES criteria, and how they met challenges and opportunities along the way.
Presenters: Danielle Pieranunzi, Director, Sustainable Sites Initiative, Lady Bird Johnson Wildflower Center; Joel Perkovich, Sustainable Design and Programs Manager, Phipps Conservatory and Botanical Gardens; Alrie Middlebrook, Founder, Middlebrook Gardens; Travis Beck, Landscape and Gardens Project Manager, The New York Botanical Garden; Robert Mottern, Director of Horticulture, Sarah P. Duke Gardens.
Wednesday, May 22, 2013 (10:00 am – 11:30 am)
Achieving Excellence in the Visitor Experience
The role the public plays in the success of public gardens cannot be overestimated. The competition for visitors and their leisure time continues to intensify as new competitors and new venues emerge to vie for public attention. To succeed in this environment, gardens must anticipate visitor expectations and ensure that the experience offered is excellent from the moment of arrival to the moment of departure. Achieving that goal requires progressive leadership, a reprioritizing of institutional goals, retraining of everyone connected with the garden from board members to volunteers, a marketing mindset to keep the garden and its programs visible, and a commitment to evaluation. Each visitor must be regarded as an honored guest, rather than a number. Representatives from four gardens that have excellence as their goal for every visitor experience will detail their approaches to distinguishing public garden visits from other cultural options and share their staff and board training methods and techniques for guaranteeing a quality visitor experience year round.
Presenters: Sharon Lee, Co-author Public Garden Management; Kathleen Socolofsky, Director, UC Davis Arboretum; Paul Redman, Director, Longwood Gardens; Harriet Resnick, Vice President of Visitor Experience and Business Development, Chicago Botanic Garden; Sabina Carr, Director of Marketing, Communications & Visitor Experience, Atlanta Botanical Garden.
Wednesday, May 22, 2013 (1:30 p.m. – 2:30 p.m.) Location: Vaquero E
Leadership I: Learning From other Non-Profit Sectors to Encourage the Garden leaders of Tomorrow
There is no reason to reinvent the wheel! In this session, learn what other sectors are doing to develop new leadership, and then join in an open discussion to strategize how we can learn from the experience of others and jumpstart our own leadership efforts. Where will the next generation of garden leaders come
from? What are we doing now to make sure that the next generation of garden leaders will be ready? These are two of the most important questions facing our profession. Current garden directors think about these issues because they want to be sure that there will be qualified candidates to take their places as they retire. Emerging leaders care deeply about these questions because they aspire to be the garden directors of tomorrow. They want to be certain there is a clear path to becoming a garden director, and they want to do all they can to prepare for those opportunities.
Presenters: Ken Schutz, Executive Director, Desert Botanical Garden; Sheila Grinell, Founding Director (retired), Arizona Science Center, and lead consultant to ASTC in setting up the Noyce Leadership Institute; MiJin Hong, Director of Academic Affairs and Program Development, Getty Leadership Institute at Claremont Graduate Institute.
Leadership II: Leading by Example - How Three Public Gardens Lead in the Use of Native Plants Location: Arizona VII
This is not your ordinary “eat your broccoli because it’s good for you” native plant conversation as climate change and other environmental factors reinforce the relevancy of natives in created landscapes, commitment from the top is critical to the successful presentation of regionally native plants. Directors from three public gardens will discuss how versatile natives can engage the public through stunningly beautiful horticultural displays, taxonomic collections, demonstrations for residential use, wildlife habitats, and by connecting people with their diverse indigenous flora through stories of cultural and natural history. This session will conclude with a panel discussion on using natives to engage visitors and how this helps public gardens sustain relevancy by demonstrating compelling horticultural design and resource conservation. Attendees will leave inspired by leaders demonstrating different ways of incorporating beautiful and practical regionally native flora into displays and collections.
Presenters: Andrea DeLong-Amaya, Director of Horticulture, Lady Bird Johnson Wildflower Center; Bill Thomas, Executive Director, Chanticleer Foundation; Susan Rieff, Executive Director, Lady Bird Johnson Wildflower Center; Craig Ivanyi, Executive Director, Arizona-Sonora Desert Museum.
Wednesday, May 22, 2013 (2:45 p.m. – 3:45 p.m.) Location: Vaquero E
Back to the Future: Engaging Emerging Professionals in Your Garden
Many organizations wish to engage emerging professionals as a means to both broaden their visitor demographic and cultivate future leaders and supporters. Developing a program or initiative to engage and retain emerging professionals can present a multitude of challenges related to leadership, staffing, program development, and recruitment. In addition, too many organizations fall victim to reducing emerging professional engagement to social media and event-based interactions. While this can be a beneficial introduction to the organization, the further development of these relationships is what can lead to retained and increased engagement. The presentation will address the following vital components of developing a successful emerging professionals program: identifying the interests of the emerging professionals in your community; developing program leadership and support; and translating identified interests into a well-developed engagement program. Additionally, the presentation will speak to pitfalls and related challenges experienced when developing or restructuring a current program.
Presenters: Lauren Svorinic, Individual Giving Associate, Desert Botanical Garden; Teniqua Broughton, Director, Act One Foundation and Board of Trustees, Desert Botanical Garden; Andrea Nickrent, Graphic Designer and Donor Communications Coordinator, Missouri Botanical Garden.
Thursday, May 23, 2013 (8:15 a.m. – 9:45 a.m.) Location: Vaquero E
Historically, public gardens have served a limited segment of the population. Boards, donors, members, staff, and visitors tend to share similar socio-economic, educational, and ethnic profiles. Changing demographics can make these institutions irrelevant. This session will show how embracing diversity can strengthen the sustainability of public gardens, now and into the future. Participants will gain a deeper understanding of diversity and how to develop skills to build meaningful partnerships and collaborations that enhance services and reap benefits from inclusiveness. They will discuss practical steps to increase sensitivity and relevancy and also provide some general guidelines for embracing continued diversity in public gardens.
Presenters: Susan Lacerte, Executive Director, Queens Botanical Garden; Kamala Green ASU Executive Director of the Office of Equity and Inclusion, Arizona State University; Nancy Chambers, Director (retired), Enid A. Haupt Glass Garden and Horticulture Programs, New York University Medical Center; Casey Sclar, Executive Director, APGA.
Thursday, May 23, 2013 (10:00 a.m. – 11:30 a.m.) Location: Vaquero E
Identifying and Nurturing the Rising Stars in Your organization
The need is urgent, and the solutions aren’t always readily apparent. Learn different approaches to strengthen your own leadership skills or develop the talents of your colleagues. Come to this session with questions about leadership development, and leave with a clearer sense of where to find the answers. Learn about several distinct strategies for gardens to use in cultivating current and emerging leaders. Phoenix-based Virginia G. Piper Charitable Trust launched an innovative Fellows Program in 2001. More than forty individual leaders (many from the arts and culture sector) have received fully-funded sabbaticals in order to “retool, refresh, and renew” themselves, their professional aspirations, and the strategic trajectories of their institutions. The Chanticleer Scholarship in Professional Development is a program designed exclusively for public garden professionals who want to receive more academic training in garden leadership and who wish to travel to other gardens to support their professional growth and development. The scholarship program was launched in 2008 and, since then, more than twenty scholarships have been awarded. Chicago botanic Garden is currently implementing a full plan for professional development for the Garden’s vice Presidents. This in-process case study will illustrate how the Garden is strengthening its leadership team.
Presenters: Ken Schutz, Executive Director, Desert Botanical Garden; Judy Mohraz, President and CEO of the Virginia G. Piper Charitable Trust; Bill Thomas, Executive Director, Chanticleer Foundation; Sophia Siskel, President and CEO, Chicago Botanic Garden.
Friday, May 24, 2013 (10:00 a.m. – 11:30 a.m.) Location: Vaquero E
Leadership Mini Series
Mission impossible? Developing a Living Collections Management System to Support Two Gardens’ Missions
Two institutions, two regions, two very different collections…one plant database! Learn about the latest evolution in collections data management and sharing. We will highlight how the Desert Botanical Garden and Missouri botanical Garden developed the living Collections Management System and
demonstrate the power of this state-of-the-art system. Essential to every botanical garden is maintaining accurate records of the plant collections they hold. however, as technology has evolved and uses of collections data have increased, gardens everywhere are grappling with how best to maintain their records and make the data accessible to a wider audience. The conservation community particularly has recognized the need for a system that supports standardized data collection and global access to collections holdings, which is essential in achieving our conservation, research, and educational goals.
Presenters: Kimberlie McCue, Program Director, Conservation of Threatened Species and Habitats, Desert Botanical Garden; Rebecca Sucher, Living Collections Manager, Missouri Botanical Garden.
Underground Plants Help Conservation on the Surface
Know this fundamental fact: Evolution requires diversity. Our plant collections must capture that essential
diversity. Current protocols for capturing diversity are based on limited data. Recent innovations in genetic analysis add new rigor to conservation horticulture. Patrick will present a new project that provides a focused assessment of modern conservation collections planning. broad international partnerships – between USDA, BGCI, Belize Botanic Gardens, the Ya’axche Trust, and Montgomery – leverage advanced population genetics to help garden conservation work. This session will examine a suitable model system, and seek to communicate these results broadly and will feature a plant species known from only two tropical sinkholes, use an unprecedented depth and breadth of sampling, and apply the knowledge gained to help other imperiled species.
Presenter: M. Patrick Griffith, Executive Director, Montgomery Botanical Center.
Friday, May 24, 2013 (10:00 a.m. – 11:30 a.m.)
Leadership Mini Series (cont.)
Developing Garden Programs in Latin America
Latin America is known for great botanical diversity – especially in its tropical regions. Many of its inhabitants are the descendants of highly advanced ancient civilizations that connected to plants in a manner beyond our current understanding. While many people in these regions are still tied to plants
through commercial agriculture, there are limited outlets for recreational horticulture, environmental
education, and conservation – yet the need is greater than ever. Come learn about the outstanding diversity of programs that gardens in the Asociación Mexicana de Jardines Botánicos (AMJB) possess. building upon experiences from the last BGCI Education Congress held in Mexico City, you’ll learn how to evolve your garden through opportunities beyond the borders of your home country.
Presenter: Neil Gerlowski, Executive Director, Vallarta Botanical Gardens and Development Director of the Patronato, University of Guadalajara.
Botanic Gardens as Change agents and Facilitators of Public Debate
This presentation will bring new perspectives from “Down under” to familiar situations. As a recently retired Australian professional educator with over thirty years of experience in the development and delivery of public programs, garden displays, and exhibitions in both museums and botanic gardens, Janelle’s presentation will entertain as well as enlighten. botanic gardens, like museums and art galleries, collect and reflect what we, as a society, value and consider important. They are great places where visitors can readily connect with nature, appreciate plant diversity, and enjoy their local environment. Yet botanic gardens can be more than green theme parks and retirement villages for “special” plants. Are your gardens ready to add provocation to promotion and participation for meaningful public engagement?
Presenter: Janelle Hatherly, Public Programs Manager (retired), Royal Botanic Gardens & Domain Trust, Sydney.
Friday, May 24, 2013 (1:45 p.m. – 2:45 p.m.) Location: Vaquero E
Make the NAPCC Work for Your Garden
Participation in the north american Plant Collections Consortium (naPCC), a flagship APGA program, provides members with a way to advance their gardens by maximizing the value of their collections. Recognition of collections’ excellence provides a platform for publicity, public programming, fundraising, and more. Many use the application process as a catalyst for advancing collection goals and go on to build upon that momentum. NAPCC recognition is an effective tool for institutional advocacy and marketing to visitors and donors. This session provides an opportunity to gather information and pose questions to knowledgeable panelists who have made commitments to participating in the naPCC. They represent a diversity of garden types, geographical locations, operating budgets, governance structures, and collections. Each will introduce their perspective in brief synopses. The moderator will then pose prepared questions to stimulate audience interaction. Attendees will learn from leaders in the field how
NAPCC recognition of excellence in collection content and management can be turned into an effective tool for fundraising, publicity, outreach efforts, public programming, networking, and institutional advocacy, to name just some of the topics to be covered.
Presenters: Chris Carmichael, Associate Director, University of California Botanical Garden, Berkeley; Brian Holley, Executive Director, Naples Botanical Garden; Paul Licht, Director, University of California Botanical Garden, Berkeley; Paul Redman, Director, Longwood Gardens.